We provide companies looking to do business with the poor with valuable market research. The 4 billion people in the world whose annual incomes are less than $3,000 per year represent a $5 trillion dollar market (World Resources Institute 2007), a figure larger than the annual GDP of China, India, and Brazil combined.  

However, because companies lack the necessary and accurate data about these communities, they are limited in their efforts to sell or market their products, such as mobile phones, condoms, or laundry soap. By providing reliable and timely data, Mobile Metrix can help unleash a significant investment from the private sector into emerging markets.