Our three-pronged social-impact approach for primary market research:
Data Collection & Community Mapping
Mobile Metrix first gathers information about the realities of underserved populations. We’ve designed a system for gathering data that is faster, more accurate, more secure, and more economical than traditional paper & pencil methods, and that is specially adapted to work in low-income communities. We employ and train local young adults – Mobile Agents™ – to collect data door-to-door in their own communities, using handheld technology.